How 123RF Uses AI and Data & Analytics on AWS to Enhance Creative Processes. 123RF.com is a stock photography portal and one of the primary brands of INMAGINE, a creative ecosystem that is powered by design, technological innovation and entrepreneurship. Using Artificial Intelligence (AI) and data & analytics to simplify the creative processes, they aim to make design smarter, faster and easier for users. It uses Amazon Athena, Amazon Kinesis and AWS Lambda for data pipeline processing, and its newer products like Designs.ai Videomaker uses Amazon Polly to create voice overs in more than 10 different languages. Running on services…