AI has the potential to perpetuate harmful biases, says Inmagine CEO

Warren Leow also says AI technology can enhance the creative process but is not a replacement for human intuition and creativity.

Artificial intelligence has already started dominating our lives. From ChatGPT and Stable Diffusion to DALL-E-2, AI tools are now widely used to automate time-consuming and repetitive tasks.

Inmagine also makes the most of this tech to change how people create and access digital content. Malaysia-based Inmagine comprises three brands: 123RF (royalty-free digital stock agency), Pixlr (image editing tool), and (an all-in-one creative suite that creates videos, logos, audio, copy, and designs within two minutes using AI).

e27 recently talked with Inmagine Group CEO Warren Leow to learn how AI impacts the stock photography and graphic design industries and the ethical side of the technology.


How does AI change how people create and access digital content? How does it impact traditional stock photography and graphic design industries?

Artificial intelligence automates time-consuming and repetitive tasks, allowing creatives to focus on more complex and creative aspects of their work. Midjourney, Stable Diffusion and DALL-E-2 permit users to create amazing work. ChatGPT revolutionises business productivity across language translation, prompt engineering, and voice-enabled interfaces.

As a result, AI enables individuals and businesses to create and access digital content in new and more efficient ways.

It enables the creation of more personalised and relevant content, an important aspect of modern digital marketing. Furthermore, artificial intelligence-powered tools are increasing the efficiency and speed of content creation, reducing the time and cost required to create high-quality assets. Finally, it allows the stock photography and graphic design industries to evolve and adapt to changing customer and market demands.

How does Inmagine leverage AI to improve the user experience for customers on platforms such as 123RF, Pixlr, and

Inmagine is leveraging AI technology to improve the user experience for our customers across our platforms. To provide more accurate and relevant search results within 123RF, we are implementing AI-powered search algorithms on 123RF.

Pixlr is utilising the tech to provide intelligent editing tools that can assist users in improving their images more efficiently. This includes adding new generative and game-changing features such as The AI Infill and AI text-to-image generator, empowering our users to create stunning visuals smarter, faster and easier.

While on, we use artificial intelligence to help our customers easily create professional-grade designs, logos, and branding materials. We are also investing in generative features and functionality to make design smarter, faster and easier.

These features help us create a more personalised user experience, making design smarter, faster, and easier.

123RF’s 200m content library is growing faster and larger and covers more representative topics with the help of generative content. For example, the industry lacked local content or content featuring non-white faces. This is important for inclusion, an essential theme across culture, gender and social classes.

What are some of the benefits of AI for businesses looking to create visual content?

Artificial intelligence-powered tools can significantly improve content creation efficiency, reducing the time and cost required to create high-quality visual assets. It can also improve the accuracy and relevance of search results, making it easier for businesses to find the required content.

Finally, AI can provide valuable insights and analytics to assist businesses in optimising their visual content strategy and marketing efforts.

In what ways does AI enable greater creativity in the digital content creation process?

Artificial intelligence has brought about significant advancements in the digital content creation process, opening up new possibilities for creativity and efficiency.

At Inmagine, we understand the power of AI and use it to enhance the capabilities of our three leading brands — 123RF, Pixlr, and Through AI, we can automate repetitive tasks and simplify image editing tasks, such as object selection, background removal, and image enhancement. This frees up more time for our users to focus on the more creative aspects of their work, ultimately resulting in more original and compelling content.

Furthermore, AI can assist in generating ideas and suggestions, which is why our brand uses AI to offer customised design recommendations. By analysing user preferences, trends, and other data, we can suggest design templates, fonts, and other elements to enhance the final output. is now growing 200 per cent organically every month.

How do you see AI changing the way businesses approach marketing and advertising?

AI can help churn out more ideas and concepts faster and more efficiently. It is changing how businesses approach marketing and advertising by using data to understand target audiences better.

The technology can also optimise real-time campaigns, making them more efficient and effective. AI automation can also free up time for marketers to focus on more creative tasks.

With the rise of AI technology, do you see a potential shift in the job roles and responsibilities of designers and creative professionals shortly?

Artificial intelligence technology will not replace human creativity and design skills but rather complement them. While AI can handle repetitive tasks, human design expertise is still needed to create unique and compelling content.

AI technology can enhance the creative process but is not a replacement for human intuition and creativity. We focus on providing tools to help our customers and creative teams work more efficiently while improving the final product’s quality.

Are there any ethical concerns that arise when using AI in the creative industry? How does Inmagine address these issues?

Yes, ethical concerns will arise when using AI in the creative industry. We understand that AI has the potential to perpetuate harmful biases if not implemented carefully.

At Inmagine, we believe in using artificial intelligence responsibly and ethically. We also ensure that our AI tools are used in a way that benefits the industry and does not put our partners at a competitive disadvantage. We are investing considerable efforts in outlining terms and conditions, setting guidelines for contribution submissions, offering our consumers more choices and educating the general contributor community on how to grow with AI.

Our dedicated team of experts regularly reviews our AI algorithms to ensure they are aligned with our ethical standards. We also continuously monitor our AI systems to identify and address potential biases.

How do you see the future of AI technology in the creative industry, and what exciting developments can we expect from Inmagine in this space?

The future of artificial intelligence technology in the creative industry focuses on providing users with more personalised and efficient experiences. At Inmagine, we continue to innovate and provide easy-to-use, AI-powered tools that help our customers work more efficiently and create higher-quality content. We will continue to invest in artificial intelligence technology and explore new ways to use this technology to benefit our customers and the creative industry.

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