Inmagine Group Launches AI-Powered Online Creative Platform Designs.ai.
Designs.ai allows users to create logos, videos, mockups, and designs, as well as customise colour palettes, font combinations, and graphics according to their brand.
Users get access to millions of photographs, video clips, vector images, colours, and fonts.
Besides, the integrated platform incorporates features that improve collaboration among design teams.
It can be used by anyone — business owners, freelancers, marketplace sellers, agencies, students or educators.
“Designs.ai is made up of a global team of individuals with a simple mission: to make design accessible to everyone. It operates as an incubated startup under Inmagine,” CEO Warren Leow told e27. “In contrast with other design tools available in the market today, Designs.ai leverages AI to make creative work simple and easy to learn.”
For example, he said, you can use Designs.ai to create videos for your business. “The Videomaker uses AI to make videos fast. It saves your time as you no longer spend your time searching for content and to arrange them manually. Everything can be done in 2 minutes, including voiceovers,” he claimed.
“It also comes with access to millions of premium Getty Images videos and 123rf images. It empowers startups, SMEs and freelancers to reduce time and cost to create content,” added Leow, who also runs Amazing Fables.
The company will also be adding Logomaker, Mockupmaker and Designmaker in the coming days.
In his view, Designs.ai will become especially relevant to large firms in the coming years.
“Many companies today are looking for automated solutions to their inefficient creative workflows. They still rely on incumbent models like outsourcing content to agencies or hiring large in-house design teams. This leads to problems such as high overhead costs, miscommunication, and designs inconsistent with brand guidelines. We want to help companies optimise their creative processes by being more efficient,” he added.
Designs.ai follows a SaaS business model. Users can also purchase content on a per-project basis. The firm will also introduce freemium tiers for specific user segments, including those from the education sector.
The firm targets agencies such as the American Association of Advertising Agencies (4As) and WPP plc; enterprises such as Grab, Amazon, and AirAsia; and professional services firms such as McKinsey & Company and PricewaterhouseCoopers ( PWC) with the product.